The problem was always distribution, not the code

The revelation

After years of building SaaS products, I realized something that should have been obvious from the start: the problem was never the code. The problem was always how to get the product into the right hands.

We can all create products. With today's tools — AI, modern frameworks, cloud platforms — building an MVP is easier than ever. But how many products die in obscurity because nobody knows they exist?

The builder trap

As developers, we fall into a natural trap: we think that if the product is good enough, people will come on their own. We obsess over:

• The perfect architecture
• The cleanest code
• The latest technologies
• One more feature before launching

Meanwhile, someone with a mediocre product but an audience of 30,000 followers generates revenue from day one.

What I'm doing differently

This blog is part of that strategy. I'm building distribution channels before I need them:

1. Website as home base — Everything points here. Not YouTube, not Twitter. Here.
2. Newsletter — Building an email list is building an asset nobody can take away from you.
3. Consistent content — Not viral, consistent. What you plant today, you harvest in 1-2 years.

The lesson

If you're building a side project, dedicate 50% of your time to the product and 50% to distribution. Not the 95% and 5% that most of us do.

Anyone can write code. Distribution is what separates those who generate revenue from those who have repos with 0 stars.